Due to the most efficient and streamlined operations, Project One is able to pass on the savings to consumers. The Company's online centric business model guarantees a traditional dealership will not be price competitive due to higher costs associated with a traditional brick-and-mortar dealership. Even the most notable hassle-free dealerships such as CarMax, still operate with a traditional brick-and-mortar business model and cannot compete against virtual dealerships. Traditional dealerships will NOT be able to compete on price even after negotiating due to Project One's streamlined operations, lower operating costs and virtual dealership model. While price is not the only differentiator, price is the number one factor in a consumer's decision-making process.